The “This is Spam” button popping up on many service providers’ email services can be empowering for a user or potential spam victim. But it can also be the kiss of death for a legitimate business that, with a click of that button, gets falsely (or perhaps legitimately) labeled as a spammer. This article on Dark Readings gives you seven tips to avoiding this fate.
Remember, spammers are as spammers do. If you are not following these guidelines and start ending up in the spam folder, it’s because you probably ARE spamming.